Soul Unsigned
With Phil Driver in association with QFM 94.3
Three unrelated emails dropped into my inbox on Saturday within the space of 15 minutes.
The first was from a guy in New Jersey. He’d googled “independent soul” and found our website. After listening to the tracks on our various compilations, he’d placed an order for our entire catalogue; three albums and two EP’s, nearly £50 in total. Nice.
The second email came from an independent record shop in Milan. They specialise in second-hand vinyl, but are looking to start selling CDs now too. I’ve agreed to supply them with stock. And the third email was from a DJ in Alaska who wanted to promote our music on his show, which goes out on various stations across the entire state.
It wasn’t by luck, or by magic, that all three of these people found us through Google. Our website may not be the prettiest, but its contents have been created in such a way as to attract this kind of attention. Some web designers can be a bit like PR people in the music industry – they spend far too long worrying about what a website looks like, rather than focusing on what it actually has to offer. Whether it’s a website or an artist, I prefer substance over style every time.
Tune in to the Soul Unsigned show on QFM every Thursday at 18:00 (repeated at 11:00 every Sunday morning) for a selection of the best independent soul music from around the world.
